Bring one consistent period
Visits, leads and purchases should cover the same dates and the same offer.
FOR COURSE CREATORS & SMALL TEAMS
More traffic won’tfix a leaky funnel.
See where your funnel loses value. Work from your actual visits, leads and sales, then test one change at a time.
Open the diagnosticFree to use · No credit card
JOURNEY SCHEMATIC · NOT TO SCALE
01 / Visits3,200
02 / Leads720
03 / Sales31
22.5% opt-in. 4.3% close rate. Which step would you improve?
01 / WORKSPACE
Find the step worth fixing first.
Use totals from the same period. Enter them manually from Systeme.io, Stripe or your analytics.
Your numbers · one period
Adjust comparison targets
These are editable scenario assumptions, not industry benchmarks.
Use the same reporting period for every input. Excludes VAT, fulfilment, overheads and income tax. Results are a scenario, not a revenue forecast.
First area to investigate
Lead-to-sale conversion
€1,326
Modelled contribution upside at your target
Revenue after refunds€8,563
After fees & ad spend€4,620
Current cost per lead€5.00
Cost per retained purchase€124.87
Upside holds other inputs constant. Start with one test; conversion rates influence one another.
02 / THE METHOD
One funnel. A clearer next move.
Choose your own targets
Compare against explicit assumptions, not an invented industry benchmark.
Prioritise a controlled test
Change one step, measure what happens and compare the result with your model.
THE CURRENT RELEASE
Start with the free toolkit.
The tools shown here are free to use. Automatic integrations, saved history and alerts are not available yet.